Had your thoughts about outshining World of Warcraft on the MMORPG front? Well you better stock up on some serious gold then. According to Activision CEO Bobby Kotick, it would take an investment of half a billion to a billion dollars to put a dent in WoW's (epic plate) armor. "We don't think that even if we made the $500 million or billion-dollar investment to get a product out [to compete with WOW] that we would even be successful doing it," he said. The idea behind the Activision and Vivendi merger, in light of the above-stated, becomes a lot clearer: "When we first started looking at it, it appeared to us like a game in an insurmountable product category... EA, Microsoft, Sony and scores of venture capital investments had been put to work unsuccessfully in trying to develop massively multiplayer games as a product opportunity," Kotick said. "When you... Look at all the money that's already gone to these businesses that have failed, there didn't seem a likelihood that even a well-managed company like Activision would have the prospect for profit any time soon in this category." So Bobby's basically saying that, unlike EA, Activision realized before everyone else that there is no way to beat World of Warcraft. Did he just indirectly suggest that all EA's future efforts in the MMORPG genre are DOOM-ed to failure?