After listening and reading, I get the impression that SA and everything to come is still up in the air about a box presence. Come on Marketing, and Devs, get it together. If you make SA, and market it like you did ML, you might as well save your time and just release SA piecemeal to us. No box, no impulse buy, no advertising...waste of time. If WoW had been released as download only, do you seriously think it would have anywhere near the subscribers it does? Is Warhammer gonna be a download only game? hmmm And before I am told "ya can't box UO cause of the graphics" I am talking about SA and the SA client (assuming they get it right this time.) So get off the fence, and go ahead and plan on putting some boxes out there!