I have this idea ... it would be great, especially with the all the CC now to have "brand names" .... it will be an amazing new way to role-play .. ppl will start producing products, advertising them and having more brand loyalty. Plus, in the house bio there should be like a small space for a logo. Brand names would be unique, the same as lot and sim names. This would encourage cooperations and firms to start appearing. Of course, such business would have a special category with more options or features, such as building more than 2 floors, hiring ppl (if they are hired, they wil be able to enter the lot and work even if the owner or roomies are not online) Plus, it could track the shifts of the workers for wages and more .... it will be an amazing new feature to the game that would attract more customers who are into business or tycoon games.