In the latest time I'm seeing too much people leaving the game, personally I saw 3 friends quitting the game and if it was possible I would get the message: "there is noone left in the guild and has been disbanded"... The problem is the game is providing just farming with no purpose... nowdays a good equipped char can do almost everything in solo, if you are with friends became too easy and there noone care anymore about death. Here arrives the carrot and stick philosophy: currently if you die, you lose nothing, and if you kill the enemy you get something that noone care... artifacts are now 90% useless, and if you don't have something specific to buy you don't even care about gold. To restore the balance we should do something like this (obviously is a raw idea, so take it as something that can be improved): DEATH: remove the insurance prices and make that if you die you lose 10% of your gold, if you finish the gold the insurance is gone. If you have less than 100k in bank each item will cost like now. GOLD: remove the phisical gold and make it virtual so you can have as much as you want in bank, but you can't keep gold at home, inside vendors, etc... The gold should stay phisical just on loot and in your backpack/on the ground. RESURRECTION: when you resurrect you should be unable to fight/be attacked for a short time (2 minutes). REWARDS: rewards should be something desirable like cool deco items or useful arties, or just a temporary bonus for your character. For example you could get a 1k luck bonus for 24 hours instead of getting an item. In any case what you should always get a reward even if is just an applause sound, in order to keep the morale high and give you the wish to try again for something better. About the rewards there should be some kind of medals for each character like the 90% of the new games already have... something like: "you killed all the champions" or also something fun, just something that do not requires farming. There are also many other things that follows that philosophy and could be added to the game to make it more challenge and fun at the same time, this ones were just few examples... The only sure thing is that if nothing will be done this game will die... not dead like EA close it, but dead like the players morale will be underground and people will play just for habit and not for fun (and we are not so far ...).