I'm not creating this topic in the hopes of lowering the UO subscription fee, but more of a discussion topic of the pros/cons of lowering the subscription fee, and general viewpoint and thoughts of the UO populace, which we can probably agree that the vast majority of the American playerbase is aware of or visits stratics regularly. My question is: Why is UO, a decade (and then some) old game still cost as much (and more) than when it was first released in '97? (was 10.99 when I started, now it's 12.99 + some states charge a tax). My argument is: I don't believe Ultima should cost this much ($12.99) to play. (it's a debate topic, not a flame each other and troll fest) My reasoning: The variety offered in the gaming world over the past decade has vastly increased since UOs debut back in '97. Today, we see what some people would call a plethora of choices - World of Warcraft, Guild Wars (soon be have a second release), Dungeons and Dragons, Rune Scape, Star Wars: The Old Republic - just to name a few of the more renowned titles. That short list is only but a fraction (if even that) of the available titles available to play. More frequently, there have been an advancement in TV advertisements for other types of attractive games such as Toon Town and Wizarding 101 (or w/e the hell it's called) which are relatively easy for anyone to play, enjoyable according to the reviews, and most of all, cheap. Even two of the titles mentioned above, Guild Wars and Dungeons and Dragons Online, offer free gameplay altogether. While Guild Wars requires that you purchase a license to play, DDO offers true free gameplay with the availability of item/content purchasing. These games, both far newer and more attractive to the modern day gamer, offer expansive environments and beautiful graphics for the small price of almost nothing, or at least a one time investment fee. Even other games have taken this approach, as noted here http://www.mmorpg.com/gamelist.cfm that free gameplay, or substantially lower subscription fees (potentially) attract a larger audience. What would be the pros and cons of this approach for EA with Ultima? Pros: - Attracts a larger audience, and even the opportunity for players to invest in multiple accounts (worst case scenario is they would break even with their previous sales history) - Expands sales in content marketing (if priced right, EA would come out ahead - Re-establishes a community and brings new (and returning) players into the game who can immerse themselves into the world of Ultima Cons: - In the short term, I could see how the revenu could potentially cause the game to struggle - It could encourage cheaters and scripters to open multiple accounts although it probably wouldn't change the state of the game according to its present condition. - More GM trolling (implied humor) What I would like: I'm not suggesting that UO should be free by any means because look what you get out of it: - The most classic, fun and entertaining mmo that I have encountered - A multitude of skills, combinations and professions that anyone can pursue - The ability to create custom housing (this alone is attractive to gamers) and secure tons of house wares - One of the best guild systems available - One of the better available PvP systems (if cheating is corrected, THE BEST) - One of the best expansive environments (although it is 2D) available - could still use some work though. So what would I like? It would be great if EA would consider lowering the cost of gameplay to a reasonable amount, say $5.99? That's $6 a month, a little less than half of what they currently make. How many people have quit and gone to other games due to the price not being 'right'? - probably can't be determined by any statistic Although it's merely a suggestion, I would like to hear your opinion on this idea, or alternative suggestions as to how you think EA could improve the overall game experience of Ultima (please no obvious fix cheating solutions).