I read an article about mmorpgs and their popularity , and that some in the entertainment business felt that mmo's would be a failure because they only took away from real life goals. I heard that UO inspired many guild leaders to create a business out of their guilds , creating web sites that sells gold and game items , game property , and various game guides or websites , linking mmo's to real life creating links to a virtual economy . Some of the guilds mentioned were DEI , HOT , LLTS , PVP , among others. Do you think players turning their mmo's time into financial adventures has contributed to the success of some mmo's including UO? How much of a games success is dependent on the ability of players to come together and create a business around it ?