Found here on the official GW2 blog. Guild Wars 2 on the Social Media Front By Rubi Bayer April 23rd, 2012 more on: concept artfacebookpinterestsocial mediatwitter We’re days away from the first Guild Wars 2 Beta Weekend Event, and it’s no exaggeration to say that we’re as eager as all of you for the event to begin. While the developers are busy preparing the game, we here on the community team are keeping busy by keeping all of you, our Guild Wars family, informed, with help from a few popular social media outlets. Hundreds of thousands of Guild Wars 2 fans have become followers on Facebook, and we’ve worked hard to make our fan page a reflection of the community we want in Guild Wars 2: a place where newcomers can learn the basics from longtime fans, where everyone can share their excitement over Guild Wars 2, and where we can share news, fansite projects, art, and more. With that in mind, we introduced our milestone goals for our Facebook page last week and have decided to share a little something extra as we approach the half-million mark. With each 10,000 new followers on the way to 500,000, we’ll release a never-before-seen piece of Guild Wars 2 art by some of our most-talented artists. These will be high-resolution images, suitable for use as desktop wallpapers! Upon reaching 460,000 fans, we released concept art of Eir Stegalkin making an intimidating underwater discovery. We’re now well on our way to 470,000, and something a little more high-tech will be unveiled next. Facebook isn’t the only thing keeping us busy. Guild Wars 2 has some of the most talented and creative fans out there, and we wanted a way to show off some of our favorite fan projects. We’ve joined Pinterest, and you’ll find boards showing off the best of the best in fan cosplay and fan art and projects, along with concept art from our own artists. In preparation for the Beta Weekend Event, you’ll also find screenshot boards for the norn, human, and charr areas. As you’re adventuring in Tyria this weekend, take time to snap a few screenshots. If you upload them, be sure to give us the link on Facebook or Twitter, and we’ll pin some of our favorites to share with everyone. We’re excited to have Pinterest as a way to share the creativity of our fans and artists with our entire community, and we hope you’ll enjoy it as well. Finally, our Guild Wars 2 Twitter feed has been invaluable for providing rapid-fire answers, information, and news links to our fans. We answer as many questions as we’re able to, and we truly enjoy the quick one-on-one communication with our community members. We’ll see you in-game during the Beta Weekend Event! But until then, there’s plenty of Guild Wars 2 talk to be had outside the game—so come on and join the discussion! Thanks to Rubi and ArenaNet for sharing. And good luck reaching your Facebook goals. We here at GW2 Stratics have no doubt you will go above and beyond each goal you set!