Give new players (~accounts) an enticing bonus: After 1 month of play (so they are paying...) & until 1 year after the account was created: Give new accounts 11x gold and 11x resources. Why? So they don't feel so overwhelmed by the thought of competing with some 11 year veterans of the game. Also, because I bet many existing players would open new accounts to take advantage of this. Sure, it would likely increase the amount of cheating cheaters, heh, but with increased revenue hopefully there could be increased enforcement added. Increased enforcement alone (whether coded or with more GM's) would be a major boost to UO's longevity, imo. How? Maybe an age check could be coded in that would multiply gold and resources (as in wool, ore, stone, reagents, etc. Both from monsters and the harvesting of tiles). Maybe with a character bound item that you click before clicking a monster or resource gathering tool, that multiplies its output. This would last for a limited-time after the release of SA (or perhaps forever, but initially for a limited-time). During that time, any new account started gets this bonus, until 1 year after the account was created. 11 months / 11 times the resources in celebration of 11 years. Yay. Any thoughts?