I miss the days when most shards were full, And I remember when you could not even place a small house. I think the curve's to high for new player's and I think some of these idea's would help. 1) Give new accounts a advanced character token but not until they pre-pay for 3 months. 2) Make scrolls available, if they can not compete they will not stay...this is and has been one of the biggest failures by EA IMHO. 3) Consider adding Voice Chat to UO.. 4) Do something about the game's inflation...prices are impossible to reach as a new player. 5) Advertise. Even if it’s a link to the site, you should try. 6) Do something about cheaters. I'll add more as I think of them.. you thought's?