Why? Because with the absence of such a system EAMythic indirectly supports gold seller websites. Such a website usually has a vendor search. And people tend to use such a functionality. Now I don't want to state, that the majority of the playerbase uses them, because I simply can't speak for all of us. But I read about it in the general chat quite often. I.e.: Player A: Buying item X Player B: How much you going to pay? A: let me check <insert verndor-search-site-here> Recently I asked in chat where I can find a shop for a specific item. Guess what, people told me to check a vendor-search-site. And yes, I use them too to search for items and good prices or to determine the average price. Why? Because it's easy and fast. I don't have to click vendors for hours manually or I don't have to rely on just 3 opinions for prices. And the vendor coverage ist getting better and better. They even reward players for runes to unknown player shops. Now the use of such a search engine isn't bad per se. But when visiting such a place, people get tempted to buy something. Heck, I myself was damn close to buy something. Because that's exactly how micro transactions work. And furthermore i think, that the absence of banners and ads on such a website speaks volumes. They seem to make quite a living from their sales. So there are surely enough players, who buy from them. So I say: Stop supporting goldsellers! Implement an in-game vendor search!