A lot of threads about gold sinks and wealth and item costs and such got me thinking about inflation in UO. When I started playing, 10k gold was a lot. I killed to save 100k for a tower deed, only to have the price jump to 400k or so right when I was about to buy. Now, I have millions, and others have hundreds of millions or more. The average PvP weapon costs a few million, and the better ones go for a lot lot more. Inflation has a few causes that have been discussed (gold farming, scripting, lack of gold sinks), but I don't want to discuss that. I'm pretty comfortable in game. I have most of the items I want, and the few I don't are something to actually hunt for. I have enough money to waste it on crazy ideas or crafting fiascos. However, I still feel the call to "keep up with the Joneses:" to have enough gold to be considered middle class, to have good enough gear to be considered mediocre, etc. So the question is, to "keep up with the Joneses," how much gold should someone be making in game each day? 100k? 500k? 1 million? More?