I stumbled upon a Gamasutra article from 1997, regarding Dark Sun Online development and containing the following reference to UO. I find it funny that this developer would criticize the high expectations of UO, while praising his own game that was plagued by serious bugs and lasted a very short time. UO obviously had a rough release, but I fail to see how lesser expectations would have benefitted the game. Here we are 11 years later though and, hype or no hype, UO lives on. Maybe they should add a footnote to lesson four that a quality game is a quality game and its success is relatively independent of hype and players' expectations.