Was Broadsword Online Games set up as a place to squeeze the last remaining dollars out of a dying MMO? Or will they actually fix the problems that inhibit new growth? Does Broadsword have the money to promote Ultima Online? Or is their market just returning players? Will Broadsword make it easier for new players to pay to play? The current EA Account system is bureaucracy run amuck. It discourages otherwise interested players. Finally, will anybody get it, that UO is not in competition with online games? Ultima creator Richard Garriott tried to tell us that, "Ultima is not a game, it is an interactive world." You can log in and build a house, start a business, write a book, go fishing, sail a warship & sink pirates, start a fight with another player or monster, do quests or do some gardening. Thanks to the creativity of UO players, it is not possible to name every possible activity. So the question is, can Broadsword reach out to new players, make it easy for them to set up accounts, and enrich the interactivity of our world? Or are we getting more of the same-o until we shuffle off this mortal server?