Its not like it would have taken much. You could have done the Blizzard approach (For instance, when you bought Diablo 3 CE you got stuff in WoW + Starcraft 2). Say, downloading Ultima Forever gives you a code for something in UO. Or all new accounts paid for in UO get a code for something in Ultima Forever. Is it much? Not really. Would it have required alot of effort? No I guess it boils down to a major problem we have had for a long time, lack of marketing. UO is a good game and really the graphics dont matter. The gaming community has definitely leaned lately more towards indie games (Graphics do not make those games, the actual game does). Its not like we expect TV commercials or Boxed versions in stores, but atleast do something.