A rather large, reputable guild attacked (and ruined) a player-run, role playing event on Saturday night on the Atlantic shard. This event had been planned for weeks in advance and most active community members were aware of the event. The response provided from a council member of the guild was: "...We were not told about it. The house was public. You could walk right inside and kill anyone. There was so many things the people organizing the tournament could have done to prevent this." The person then goes on to state that the guild should have been "made aware" of the situation and that the event organizers should have sought the prior approval of the guild in advance. This was a hard-blow dealt to the dedicated role-players of Atlantic and a sad day for the game in general. What ideas can we think of for EA to foster a more friendly environment for role-players? Perhaps RP only shards? Let's use this tragic event to open up a discussion for what can be done to allow for the role-playing niche within UO.