Sounds wonderful, doesn't it? Until it bites you in the tail. I went to buy a 6-month game time code on the Origin UK store for £38.50 and I noticed at checkout it had a drop-down on quantity, letting me pick up to 3. Great I thought, at last, EA have listened to all us multi-account holders. So I pick 3 and the price increases to £115.50 and I proceed through the steps to complete the purchase. Once I've paid, via PayPal, it takes me back to a screen with ONE code showing. Now that worried me, but I gave EA the benefit of the doubt and guessed it is a 3-use code, right? So I go to account number 1, apply the code and all is fine. I go to account number 2, try to apply the code and am told it has already been used. How... predictable? So basically EA have stolen £77 from me as things stand. I'll be taking this up with Mesanna by email but this is a warning to you all in the meantime to avoid making the same mistake I've had until EA iron out the bugs in this new capability.