I am curious, do we know what the subscribership os EA-Land is currently? I would like to know how many PAID subscriptions there are. We hear discussions about the economic viability of this game, yet, we don't know what the basic numbers are. Are there 1000 paid subscriptions? 2000? 5000? 10,000? The reasons I am asking is because in all honesty, I can't see how this can possibly be a profitable endeavor for EA. I may be completely off track (and it wouldn't be the first time), but I get the distinct impression that the number of paid subscribers is rather paltry at best. If that is the case, then surely EA-Land is doomed. Consider if there are 5000 (actively) paid subscriptions, EA will collect approximately 50,000 dollars in a month. If EA has 18 developers assigned to EA-Land (plus Parizad), at a median salary of 30,000/year, each will be paid approximately 2500 dollars/month. 19 employees @ 2500 = 47500 in wages alone. Of course, there's health insurance, worker's comp premiums, etc. that the company has to contend with as well. Back east, there's someone who's sitting on the servers--they have to be paid too. Obviously, there are myriad other expenses the business incurs (office space and operating costs, etc)...and other variables come into play, but just these basic numbers indicate that subscription numbers have to be greater than the 5K example if EA is to realize any great profits. You can see though, that if there's only 5000 paid subscriptions each month, simply coming close to breaking even will be a great challenge. Now I have no idea exactly how many subscriptions are being paid for. So if anyone does have an idea of what the total paid population is, I'd be much obliged if they'd let us know.