Ultima Online is, in fact, one of the longest standing MMOs. However a case should be made for the following: * Poorly executed expansions leading to a poor game state * Depleted subscriber base taking the "massive" out of MMO * High frequency of developer turn over * Lack of exciting new content in expansions * Lack of in-game support * There are better games and MMOs for cheaper (no need to name them) A free UO would bring more players - Extra services such as character transfers and booster packs would generate more revenue with more players playing for free. This is at least a valid case to cut the UO subscription cost in half. I've put thousands of dollars into subscriptions and expansions, you don't have to tell me about it. There is no appeal for me to pay for this game. I haven't done so since 2010 after nearly 13 years of subscription. Moved on. And so I won't. Constructive thoughts?