I don't play Lord of the Rings Online but I heard about their new model and I think this is a really good way to go about this and could be adopted for UO. There you can choose between Free 2 Play or Subscription. If you choose monthly subscription, you get VIP status and pretty much nothing changes. Free2play costs no monthly fee, but you have to pay extra for increased storage, character slots, access to areas and so forth. See LotRO Model here I think if it is thought through and implemented well, this could work for UO too. What do you think?