So, I've spent the last.. oh, 3-4 years thinking about cheating. I think I've figured out why we're never given any answers. 'We're sorry, but we cannot take a iron fist approach to cheating at this time, the potential fall out could very well cause UO's death due to a sudden drop in profits, quite possibly take it right into the red. Due to UO's age, and lack of marketing sparkle, short term effects could very well cause the cancelation of UO. This would not be our choice, but unless we can bring UO closer to todays standards, we don't believe a quarterly statment showing a substantial drop in subscriptions and profits would be tolerated on a corporate level. Thus we are left trying to address very specific portions of cheating, which could be considered almost impossible to effectivly counter while permiting other types of cheating. The result could very well be a slow, painfull fall into oblivion, but we're limited to the corporate mindset. If the slow, plainfull death generates more cash flow than a risky attempt and a quick death, slow and painfull it is.' It's really the only possible reason I can justify such silence with. How can I think that there is such a high risk in pulling out the ban hammer? 700+ logins -today- alone. 110 in the last hour, and over 30,000 registered users. Even if that was the extent, @200,000 subcribers (I'm trying to be optimistic here), that's still 15%. A -solid- 15% that comes right off the top, there is no expense reduction. That doesn't even take into account friends, broken social circles, opps's, or any number of other 'possible' fallouts. Yes, I believe that ultimatly, it would be a short term loss, and could be recovered from, but I don't think a corporate entity would give it the chance. 30k banned acounts in a single quarter would be $1 Million. I honeslty doubt UO -makes- 1 million in a quarter.