I know ea seems to feel spending the big bucks for game magazine ads isnt worth it for uo so what should they do. For one the game mags might not be right most not all but most of the people ive been meeting in uo are in 30s to fiftys I am near 50 myself. so aarp maybe ? only half kidding there . Ea does sell a ton of other games . So with what you can cram stuff on a cd or dvd why not put uo and some of the other smaller products on each copy of madden football or whatever they sell lots of. Yea a lot of sports nuts dont care for the fantasy type stuff but if you got even a few percent of them it would be a big boost. And even if bubba the jock wannabe doesnt want to try it he might think of his nerdy cousin nephew or whatever egbert and say here eggy try this you elf lovin dweeb. Given the cds and dvds i get in the mail or in half my mags its gotta be a cheap way to try for new customers .