I suggest the Owners of BRPA Taverns and Establishments (i.e. the Golden Brew, the Dragons Breath, the Green Dragon and the Hearth Fire) begin hosting spontaneous events and gatherings following the conclusion of Shard EM Events. No activities or contests. No elaborate plans. Just pure and unadulterated interaction between characters returning from a hunt or battle. This would have the dual purpose of creating spontaneous interaction between characters and promoting those establishments within the Alliance. Public announcements would also encourage those not associated with the roleplaying community to visit and interact with those who are.