Some bare facts: * The Atlantic mob usually consists of maybe a hundred players plus a third that number of dragons rolling around amid a perpetual cloud of lag and spam. When you put a subtle clue in some character's diary and leave it on the nightstand in their room at the inn, it's not discovered by thoughtful adventurers on a careful investigation. It's buried under a screaming flash mob. * Dialogue from a scripted NPC will never, ever, ever in a million years resemble anything but a torrent of random garbage because there will always be twenty different people screaming keywords at it. The suggestion that removing capitalization from the keywords will somehow help alleviate this was just staggeringly myopic. * The aesthetic effect you're looking for with stuff like this will never be accomplished. Slow-paced, careful, lore-savvy examination of hints will never happen when there are a hundred people vying for a potential 100,000,000+ gold prize at the end of the clue chain. It will always be a shrieking mob going as fast as possible as soon as it squeezes the name of a location out of anything. * It doesn't matter how obscure the puzzle is made since only one person needs to solve it and then blurt out the answer to everyone else. Hoping that this will not happen is futile. It's what happens every single time. Furthermore it's what should happen, since the alternative is a small secretive handful of smarty-pants solving the puzzle, running off to the next location without telling anyone else, and getting obliterated by some boss designed to fight a hundred people while the masses all stand around lost telling you your event sucks. * The masses just plain will not come to this forum and will not learn the lore. They won't need to, thanks to the previous point, and they wouldn't anyway. Claiming otherwise makes the guy who writes all that WoW quest text nobody reads sit up in his bed and laugh hysterically without knowing why. * You have limited time. It can either be invested into the event itself in terms of interaction, or it can be spent beforehand setting up inane clue trails for angry rares-hunters to roar through as quickly as possible. I submit that the former is the far superior option. Have a little faith in yourself, you're more entertaining than an NPC spamming three paragraphs of text out of order as a mob of people spam its words back at it like parrots. * Seriously, a bunch of Crux people cut down a mob of what seemed to be Britannian law enforcement. Civil war is brewing and we spent more time sitting in chat going "WHERE IS BOOK" than we did interacting with Danica, the instigator of the whole thing.