I wish the devs or whoever is in charge of deciding what name is acceptable especially when it comes to guild names would adjust the list. I went to make a crafter/merchant guild a few days ago with the same type name as you see in my siggy. I kept being told the guild name is unacceptable. It seems that using the word "association" is offensive to some. While others name their characters with such childish names that boggles the mind on how it got past the censors.