Let me pull out some memories of the first 3 or 4 years in UO (1998-2001): During the first years of UO, you would meet lots of people in EVERY town. Britain as the capital was always full of people. Trinsic was popular, too; it was a town with a very warm character. My guild operated near Vesper, and we frequented the Vesper bank, a popular meeting place for Covetous adventurers. Moonglow bank was busy, due to the many mage and alchemist shops nearby. Miners and blacksmiths went to Minoc bank. Minoc was home to a small player army that was trying to defend the Minoc mines from murderers. Yew bank (Empath Abbey) was mostly a meeting place for adventurers and elvish RP guilds, and of course the orc roleplayers. Some mages frequented even the bank of Wind (many players today don't even know that hidden city). Occlo was the town of newbies and newbie helpers, it was always busy. Buccaneer's Den was the place where murderers, thieves and evil scum would meet and battle each other (although it didn't have a bank either, in the first 2 years). You'd even meet people in Skara Brae, Jhelom, Nujel'm, Magincia and Serpent's Hold. Cove was less popular, as it DIDN'T HAVE a bank. Some travellers went there, nevertheless. When The Second Age came out, Delucia was the home of tailors, tamers and lumberjacks (lots of animals for hides and trees around Delucia). Papua was a meeting place of adventurers who hunted the Terathans, Ophidians or traveled to the northern desert. None of these places was deserted like they are today. And no, it's not like all those people only go to Luna today. The reasons for Britannia being deserted are quite obvious (to my opinion): Less players in total. The existing UO subscribers are much less active, and spend less time in game hanging out in a town, socializing. They concentrate on the essentials (making gold, getting arties, restocking vendors, raising skills). People travel less and recall more. My theory is: UO still has a lot of subscribers. But those people spend MUCH LESS time online. Why? Because the average age of the UO player has increased by 10 years. Many players are 30-50 years old. They have family, kids, a job, whatever kind of commitment.Younger people play more and longer. -> Bring younger players into UO and you will see more active players. Which brings me back to one of the core problems: Younger players won't play a game with a 10-year-old game client. They want a game that looks cool and up-to-date. What do you think?