I've been an Amazon Prime member for years. I'm also a generous tipper. I'll pay $2 more for an actual Deli sandwich over a $5 sub. What's the point? The point is, some of us are willing to pay a small premium for better service and a better product. What if UO offered another subscription level? I'm thinking something like a $28 monthly fee. For that fee, you'd get to play on a premier server available only to premier members. This server would have full time dedicated GMs (who would aggressively ban scripters/hackers/griefers, etc) as well as more EM events. The other aspect is that premier members of a certain length (3 months or something) would get access to a premier members forum where their voices can be heard a little clearer. The reasoning for that is that premier membership revenue would be split roughly 60/40 or 50/50 between supporting the shard and supplementing the UO dev team as a whole. They may even get an actual partial say, as in a vote, on which the direction the devs funded by the service go. The quick math. $15 extra per month per account translates, if you get 2,500 accounts to subscribe, to $450,000. That should be able to bring on a couple programmers/artists in addition to the GM staff. Anyway, just throwing the idea out there. Seems like a win-win-win scenario. I don't know how premier members could complain about being able to play on a cleaner shard and gets to offer input for a little more than the cost of a second account. I don't know how non-premier members could complain about other people paying to help make the game as a whole better for everyone. And I don't know how the UO dev team could complain about some extra bucks for some more staff.