All these MMOs and phone games that you have to pay money to get currency and speed up tasks, those are not fun. But if done correctly, almost nothing would change with how UO is played. The day before Age of Shadows was released the developers said approximately 48% of game accounts owned a house. Some time after it was said 98% of accounts had a house. So basically every account owns a house. So all the developers have to do is enable Return to Britannia permanently. Paying accounts are allowed to place and own a house, free accounts do not. Also free accounts would not earn time towards veteran rewards. It is so simple and all the tools already exist since they do the Return to Britannia promotion every year. This could go a long way to drawing in more casual players and work better at getting veterans to return.