From this proported EA posting Someone who claims to be from EA reports the following: To me that sounds about right. I'll bet on any given month only about 20-25k of those actually log in with many holding on to accounts/houses. I play on GL which is a fairly populated shard can can honestly say I would be surprised if more than 1k people are actively playing it. Most days you see the same 20 or 40 people on their 6-12 characters. While some guilds are big (300-400 people) most have 4-5 char in the guild per account. If the average person has 2 accounts figgure 10 char per person - thats like 30-40 people in the largest guild. Sounds about right..... Discuss.