I was discussing the current dire situation on Darkfall with someone who thinks the game is actually going somewhere, when I remembered Google has a tool which lets you see the search level activity for a keyword. A few searches later and I've discovered Darkfall's popularity had declined to about UO's. http://trends.google.com/trends?q=Ultima+Online,+Darkfall,+Eve+Online&ctab=0&geo=all&date=all&sort=0 More interesting is the UO results. In late 2004, UO was as popularity as Eve Online is today. For those that don't know, Eve Online has about 300,000 subscribers and is one of the only MMOs gaining them. Even more interesting is how clean the slope is in UO's decline from 2005 to today. Notice anything missing? The spike of activity when Kingdom Reborn was announced in late 2006 and launched in summer 2007. What does this mean? Well UO hasn't generated interest in searches on Google in a long time. When compared to how other MMOs generate interest, UO may be at the bottom but is not far away from other games such as Warhammer Online and Age of Conan. UO still remains competitive in today's MMO market. http://trends.google.com/trends?q=U...ine,+Everquest&ctab=0&geo=all&date=mtd&sort=0 Final thought: the reason we ended up getting a new client might have had something to do with Mondain's Legacy doing nothing to stop decline in 2005.