Most games have a shelf life of months, if not weeks. After that, they drop in price quite quickly. So why is UO still so expensive to upgrade? I have two accounts fully upgraded. The rest... sorry, I'd pay $10, but I won't pay *that* much. ULTIMA ONLINE™: STYGIAN ABYSS™ (ACCOUNT UPGRADE) - released 8 September 2009 ULTIMA ONLINE™: HIGH SEAS BOOSTER - released 12 October 2010 ULTIMA ONLINE™ HOUSING AND BANK STORAGE UPGRADE CODE - released 8 September 2009 (or) ULTIMA ONLINE™ 7TH CHARACTER SLOT AND STORAGE - released 8 September 2009 GOTHIC THEME PACK - released (the site says 8 September 2009, but I'd swear it was around 2012...) RUSTIC THEME PACK - released (the site says 8 September 2009, but I'd swear it was around 2012...) SA is still $19.99. High seas, still $14.99. Just the storage, $19.99, or with the 7th char slot, $29.99. Plus the theme packs, $9.99 and $9.99. So if you came back with RTB, or you have accounts that mostly just hold houses, or whatever, ignoring the monthly fees, you'd still be looking at $84.95 per account. This is for content and features which are minimally 2 to 4 years old. Additionally, there's three different "storage upgrades" listed on the store; I know when I came back, I initially bought both the $19.99 and $29.99 codes for my main account, thinking they were different storage expansions. So dev team, why not make that a more realistic number, and a less confusing upgrade path for returning players? Let us buy a code for $9.99 which gives SA, all the storage upgrades, High Seas, and the theme packs.