Even with all the issues surrounding the F2P launch and the delays on the EU side, Joystiq.com has an article quoting Kate Paiz at GDC on the various boosts Turbine has seen since the F2P launch.
- Most importantly LOTRO has doubled its revenue
- Created over one million NEW accounts
- 20% of former players have returned
- Triple the amount of players online concurrently
- 400% increase in active players total
- 53% of players have used the in-game stores
So while these numbers aren’t quite as impressive as DDO (although LOTRO wasn’t in as big of a hole) they’re not quite as high as the numbers in the graphs I posted last week.
It will be interesting to see how these numbers change as we move forward, but it appears that Turbine has found a good way to consistently boost revenue!