I think it's the nature of the game. People are going to play UO the way they want to play UO, and are going to enjoy the activities they are going to enjoy. One of the most enjoyable features of the game is building a virtual collection to display in your virtual home. So fundamental was that concept that it spawned Lord British's Ultimate Collector Facebook game, that was actually a total blast. I had a sweet meteorite collection, and my virtual animation cel collection mimic'd the one I have in real life. Of course that's not for everyone, and people will come and go. The best we can do is try and provide a little something for everyone whenever we can.