An online game that had started to nosedive came to life with a 40% instant rise in membership by allowing players to download their client for free. The free client allows you to play a limited game but you can upgrade ingame. Heres how it works. Anyone can download the client and create a character and start playing. As you level up, you can buy everything from hair dye to new adventures and dungeons using Turbine points, which can be bought with either real money or earned in the game. You can still subscribe, which gets you more character slots and a monthly allotment of Turbine points, as well as some other perks. Sound familiar? Me thinks that online games maybe getting a "Second Life"