I know this topic has been discussed many times, but I'd like to share some ideas I got by speaking with a friend about UO. UNDENIABLE FACTS: - UO is old, the graphic is outdated - You must pay a monthly fee WHAT THE PEOPLE WANT: have fun (obv), play with friends, have a cool character, feel special, collect. NOTICE Now, let's see the things from with detachment like new players who don't care at all about the fate of UO, we just want to play and we don't care about anything else (no fanboy talk, no doomsday talk). ANALYSIS The graphic can be ugly, there are older games that stills fun and new games with pixel graphic that are pretty good, so we can pass through this point. The montly fee is a bit high, but if the game is fun I think we can afford it. Now let's see about what the "people want" (us in our case): HAVE FUN UO has a lot of contents, but all of it is pure grinding so after a while it stops to be fun and became a real job not fun at all. There are the EM events, but unfortunatly, we work at the night shift so we cannot partecipate. There are major events, but each phase of this event can be completed in half day (TOP), and next phase will come up in not less than a month. As you can see at this point a detached person (no fanboy), would be bored to tears and quit. This can be fixed by adding small events every week that keep the people busy and when the events are over, the other static contents will give the player some random fun until the next event is ready. I've not counted the pvp since it's like the other static activities, you can always do that. I've not counted the rpg since it's like the EM events and you must be available when the storyteller is around. PLAY WITH FRIENDS In UO, having friends is a malus if you like pvm. In fact the more are the people the less you gain (the gold will be split between everyone and the artifact drop chance became far lower). This just push the people to play solo and it generates frustration when someone else join your hunting spot because your profit will be split in half. The only solution here is to give to every attacker a full loot so everyone can play more relaxed and see other people like "someone who want to help and have fun" instead of "someone who came to ruin my game". HAVE A COOL CHARACTER like every mmorpg we all want a character that looks cool, but since this game is item based and there are so many slots to fill, we are all forced to use items that we don't like. An example is the robe, everyone should have one to get it's properties, but what if I like to go around with a plate armor instead of a nightdress? we can't without sacrifying part of our power. This is something really hard to accept for people who likes to look cool, pushing people to choose between fashion and power is always wrong. About this topic there are a lot of ideas around, from the tool which transform an item into another of the same layer to the transferring of all mods of the equipment into a ring. Personally I think we could have an option somewhere that allows to choose what kind of item we'd like to see equipped so the real items equipped will be just used to get the magical properties... FEEL SPECIAL everybody likes to feel somehow special, and many other games tend to make the player a hero that saves the world. UO on the other hand makes the player a plain citizen without a chance to be something else. In the latest times, the duels system and the election system have given to the player the chance to became something more than mr noone, but I think we should have more ways to achieve that. A really nice way to make people to feel special and also giving them something fun to do is to implement automatic contests like this ones: - Fishing contest: the one who catch the biggest fish in 1 hour wins, and the winner will be recognized everywhere as the best fisherman in the world - Crafting: a special order will be given to all the participants (like a bod but with the requirements of some hard items to craft). The winner will be recognized everywhere as the best craftsman in the world. - Hunter: a champion/peerless name will be given to the participants, they have to kill the requested boss to complete the contest. The winner will be the one who kills the boss in the less time (with or without a party), and will be recognized as the best hunter in the world. The npc should also speak about the winners when a player pass nearby, for example near the docks everyone should speak about the best fisherman in the world, in the craftsmen shop they should talk about the best craftsman in the world, and so on... Also the towncrier should say something as random news COLLECT many people likes to collect, it's probably part of the human nature the need of collecting nice things. In UO there are an endless number of items to collect, and the EM keep introducing more and more. I think the nice thing about collecting is the knowledge that soon or later you can complete your collection and show it to your friends. Unfortunately right now there are too many items that not even a castle can hold, and the worst thing for a collector is being unable to shows his collections. To fix this mess, we should have a "Collector Box" where you can put all the items we collect inside without consuming house space (obiously it should have no limits for items number or weight). This box should allow everyone to see the collection but only the one who put the items inside can remove them. Also removing items from the container should have a price (in order to prevent that people uses it as normal container). Another kind of collection that most people like, is the Achievements. Having an Achievements system will surely be another fun way to collect something without the burden of items to keep somewhere. And that's all we have discussed. I know the devs have their own way to try to keep the players around by adding more and more items, but I think it's time to see the whole picture and start to consolidate the weak spot of this game. There are no new players not because it's an old game or because it cost too much, but because there is not enough involvement and almost all the new players just feels lost and purposeless after 5 minutes.