Frankly… I have never understood this way of thinking. I have been playing UO for 10 years now and I’ve seen an extremely noticeable drop in the online community ever since some overpaid executive chose this path for our game. I can understand cost and production… and all that, but NOW we see game cards on retail shelves too. Game Cards… advertise the games! There is nothing on the retail shelf that says “Check out this box”… because there is no box. I also have been around computers a long time… and one of the greatest adventures of trying a new game was picking a box up and giving it a quick look over. I never picked up a game magazine, so some “critic” could give me his PAID opinion of a game I may or may not be interested in. Word of mouth goes only so far. I don’t know how many times I’ve cruised the game isle of the 3 giant stores now… just like we had to go to specialty stores way back in the day. That’s how I originally found Ultima 4. That’s how I found every single game I loved… and a few I flat out hated, but if you don’t take a risk… you never win. Even if it was only a game card. One of my local “convenience” stores (I’m not sure if I can say the name, but they are coast to coast and maybe over 100,000 of them in the USA alone)… first thing you see when you come in the door is a 4’x4’ wall of game cards. And guess what. No shortage of “World of Warcraft” cards. Otherwise there is zero merchandise out and around where anyone could accidentally, who isn’t already dialed in, will find it or ask questions. Even when you consider the constant changes and updates to UO, a physical card that advertises the game on the retail shelf COULD mean more and more players will come to our shards and actually pay the bills so staff could make greater improvements. A simple card on the retail shelf… even for all of 10$ will expose a new customer to a well established and historic online game. Not that the staff listens… BUT what do YOU think?