Many new MMO's are offering lifetime subscriptions upon release, with that one-time revenue presumably being used to recoup their initial development costs. What if EA were to roll the dice on a lifetime subscription option for UO, with the intent of financing a complete overhaul of the game engine to bring it in line with other modern games? This would be a calculated risk, since if it failed then the game would likely die a much faster death due to the loss of monthly revenue. On the other hand, if it succeeded then they could potentially attract enough new players to make up the monthly revenue difference and more. There is no doubt that UO in its current state will continue to lose players until at some unknown time in the future it becomes no longer viable to continue. Why not attempt a one-time lifetime subscription "cash grab" and take a chance on breathing new life into the game? I would be willing to invest my money in the future of UO, and I would bet that a large number of other UO players would do the same.