ESO GUILD BASICS
Elder Scrolls Online is all one huge world (you don’t choose a server.) Joining or forming a guild is one way to play with friends and others who share your play style.
The Fighters Guild and Mages Guild are game guilds. Just find them in cities and they will invite you to join them, regardless of your Alliance affiliation. Neither guild takes sides in the overall conflict. The mages capture lore that could otherwise be lost and the fighters defend against the main antagonist, Molag Bal.
Whether your guild wants to concentrate on sniping behind enemy lines or stand toe-to-toe with the enemy, player guilds allow you to join others who enjoy playing the same way.
Guild Stores can be set up in Keeps that the guild has captured. Members may set their own prices and sell to members of their guild or Alliance.
Be sure to check out The SpartanJesters Elder Scrolls Online video, “Ask me Anything and Guild Recruitment!”